INTRODUCTION

casa is an e-commerce mobile app that helps users save money and time when choosing the decoration items for the home based on their interest and budget. It features an AR service which allows users to effortlessly find the perfect item that fits into the space.

INSPIRATIONS

Have you ever spent a lot of time shopping but still couldn’t find what you want?

Research shows that 50% of shoppers don't know what they want. They need something more inspirational or engaging before deciding to make a purchase, otherwise they will be spending a lot of time browsing around.

PROBLEMS

Based on the research, many people don’t know what they want when they are shopping online. They will then spend a lot of time searching for products but still couldn’t find the right one.

Struggling to find the
right product

Spending too much
time browsing around

SOLUTIONS

Different search options

Provide users with different search options. This can filtered out what they don’t want and the size of the items. They will then spend less time shopping around.

AR feature

With the AR technology, users can view the items in the room in real time. This way, users will have an idea of the size of the product and how it looks in their room.

FINAL DESIGN

MVP FEATURES

MVP FEATURE 01

casa Guide

“casa Guide” is a newly designed feature. Users don’t have to go through the whole app trying to find what they want. They could simply enter the budget, take a video and casa would be able to find the product with the right size that fits into the space.

MVP FEATURE 02

View in Room

Uses the AR feature for users to view products in real time. Users can be able to know how the product might look like when they put it in the space. They can also know if the size and style fit.

MVP FEATURE 03

Look Book

With the look book feature, users can get more inspirational images on what kind of styles they like. They can also get the products within the same style.

MVP FEATURE 04

Home Page

The home page includes search bar, and various categories for users to shop with different options.

DESIGN VALIDATION

In my final round of usability testing, I conducted a System Usability Scale survey. I handed out the survey to 10 people including design students, UIUX Designers, and Front-End Engineers. According to Usability.gov, a SUS score above a 68 is considered average. The score of casa App is 75, which is acceptable. However, through my observation and feedbacks from users, there are still some improvements that could be made in the future.

Create onboarding pages for first time users to briefly introduce the casa guide feature
Smart function that suggests cohesive room designs for a certain style

KELLY LO

casa App